Differences between Viewtracker and Confluence Analytics by Atlassian

Cloud plans

All plans (Free, Standard, Premium, Enterprise)

Premium, Enterprise (basic “Page Insights” now on Standard)

Data Center

Yes

Yes

Cost

Paid app (per-user tiers, free trial available)

Included in eligible plans, no separate cost

Tracking of page, blog post, and attachment views

✅

✅

✅

✅

Tracking of content creations, edits and deletions

✅

✅

✅

✅

Tracking of Confluence searches

✅

✅

✅

✅

Tracking of mentions

—

—

✅

—

Tracking of likes on content

—

—

—

✅

Tracking of likes on comments

—

—

—

✅

Tracking of visit sources

✅

✅

—

—

Tracking of Space Directory, Calendars, Team Pages, etc.

✅

✅

—

—

Tracking of 3rd-party apps (Scroll Sites, Cosmos, Linchpin, Refined etc.)

✅

✅

—

—

Tracking of Confluence content viewed through Jira Service Management help desks (knowledge base)

✅

✅

—

—

Tracking of Confluence content viewed through the Mobile app

—

—

✅

—

Track views from Confluence users; for public content, track views from anonymous visitors too

✅

✅

✅

✅

Access control of reports

✅

✅

✅

✅

Limit access to Confluence user analytics data for specific user groups

✅

✅

✅

✅

Track Confluence interactions without exact user information (anonymize tracked user data)

✅

✅

—

✅

Track number of views only, without user information or unique-viewer counts (extended privacy mode)

✅

✅

—

—

Exclude specific user groups or users from tracking

✅

✅

—

—

Exclude specific spaces from tracking

✅

✅

—

—

Set data retention period

—

✅ (can be activated if required)

— (fixed at 12 months, cannot be changed)

✅ (set at 12 months, adjustable 6–24 months)

Audit log for changes in data privacy & settings

—

✅

—

—

Date range available in the reports

Unlimited*

Unlimited*, or based on the data retention period set

7 days / 1 month / 3 months / year-to-date / custom (previous version of this page said "only the last 12 months" — that was inaccurate)

Based on the data retention setting (commonly cited as 6–24 months; see caveat above)

Popular Spaces

✅

✅

✅

✅

Popular Content

✅

✅

ℹ️ space level only

ℹ️ space level only

Most active readers/viewers

✅

✅

✅

✅

Most active contributors

✅

✅

✅

✅

Summary of most important metrics: all views, viewers, new content, edits etc.

✅

✅

—

—

Report on global level

✅

✅

✅

✅

Report on a space level

✅

✅

✅

✅

Report of individual content piece

✅

✅

✅

✅

Report of other available URLs and third-party apps (dashboards, company hubs, Cosmos, Mantra, etc.)

✅

✅

—

—

Report of instance activity (busiest time, storage status, etc. — see "System Reports" below; now consolidated into the Instance Report)

✅

✅

—

—

Line/bar/area chart with views, creations and edits

✅

✅

✅

✅

Line/bar/area chart with viewers, contributors, comments and content versions

✅

✅

—

—

Line/bar/area chart with engaged users, likes on content, likes on comments

—

—

✅

✅

List report of all spaces

✅

✅

✅

✅

List report of all contents

✅

✅

✅

✅

List report of all users

✅

✅

✅

✅

User audit

✅

✅

—

—

Page Actions (delete, archive, access page history, etc., directly from the reports)

✅

✅

—

—

KPIs for administrators to manage Confluence licenses and storage (see "System Reports" below)

✅

✅

—

—

Filter by content type

✅

✅

✅

✅

Filter by content status

✅

—

—

—

Filter by Label

✅

✅

—

—

Filter views by source (JSM, Confluence App, Scroll Sites etc.)

✅

✅

—

—

Filter by CQL queries

—

—

—

✅

Filter for Confluence users vs. Anonymous users

✅

✅

✅

—

Filter for space type (exclude personal spaces)

✅

✅

✅

✅

Filter to list only spaces/content with or without views, with or without edits, newly created, etc.

✅

✅

—

—

Filter by Space status

—

✅

—

—

Total number of users per space and in the entire instance

✅

✅

—

—

Number of active and inactive users

✅

✅

—

—

Total number of spaces

✅

✅

✅ via Mission Control (Premium/Enterprise)

—

Number of viewed spaces compared to total spaces

✅

✅

—

—

Total number of pages/blog posts per space and in the entire instance

✅

✅

✅ via Mission Control (Premium/Enterprise)

—

Number of viewed pages compared to non-viewed

✅

✅

—

—

Total number of attachments

✅

✅

—

—

Number of viewed attachments compared to total attachments

✅

✅

—

—

Attachment storage per space and in the entire instance

✅

✅

—

—

Graphs to visualize the total number of content across time

✅

✅

✅

—

Graphs to visualize changes over time for active users, bandwidth usage, attachments, content, and spaces

✅

✅

—

—

Heatmap to display active and quiet periods (entire instance or specific space)

✅

✅

—

—

Top spaces based on storage increase, active users, new pages, and newly added attachments

✅

✅

—

—

Content inventory to include content without any tracked views in the reports

✅

✅

—

—

List of existing public links and their views

—

—

✅

—

Export reports to CSV

✅

✅

✅

✅

API

✅ (full report set: content, space, global, attachment, search, instance)

✅ (full report set)

✅ — but note: narrow scope. Only two endpoints, GET /wiki/rest/api/analytics/content/{id}/views and .../viewers — content-level view/viewer counts only, no space-, user-, or instance-level data

Same narrow scope as Cloud, where available

Import views by using Cloud Migration Assistant

✅

n/a

n/a

n/a

Manual import of views (for on-premise to on-premise migration)

—

✅

—

—

Import views tracked by Analytics for Confluence

—

✅

—

—

Report for attachment views

✅

✅

✅

✅

Report for attachment creations, edits and deletions

✅

✅

—

—

Filter by Content Status

✅

—

—

—

Filter by viewed / not viewed attachments (via the Content & Usage Report, content type filter: attachment)

✅

—

—

—

Multiple graphic chart styles (line, bar, area)

✅

✅

—

—

Attachment report on a global level

✅

✅

—

—

Attachments — global level: changes over time for attachment number, bandwidth usage, and storage size growth (see "System Reports")

✅

✅

—

—

Attachment report on a space level

✅

✅

—

—

Attachments — space level: changes over time for attachment storage, bandwidth, storage growth (see "System Reports")

✅

✅

—

—

Report on a content level

✅

✅

✅

✅

Exclude file formats from tracking

✅

✅

—

—

Report of all search terms, number of searches and searchers

✅

✅

✅

—

Popular Searches

✅

✅

✅

—

Click-through rate

—

—

✅

—

Most-clicked content and spaces

—

—

✅

—

Number of search results for each search term

✅

✅

—

—

Multiple graphic chart styles (line, bar, area)

✅

✅

—

—

Detection of keywords made to Atlassian Intelligence and Rovo

✅

—

—

—

Analytics Report: Chart — displays selected metrics (e.g. likes, views, comments) as line, bar, or area charts

✅

✅

—

—

Analytics Report: Tiles — displays selected metrics as tiles

✅

✅

—

—

Analytics Report: Text — displays selected metrics in text fields

✅

✅

—

—

Viewtracker macro (legacy — used to track and display metrics; replaced by the macros above)

—

DEPRECATED

—

—

Viewtracker Report macro (legacy — displayed a page's view count and viewer list; replaced by the macros above)

—

DEPRECATED

—

—

Popular Content macro (displays a space's top content)

REPLACED — updated to the Tab Wizard version

DEPRECATED

—

—

Report Caching

—

✅

—

—

Batch insertion of tracked data into the database

—

✅

—

—

Data Retention (configurable)

—

✅

—

✅

Read-Only Database for generating reports

—

✅

—

—

Event Retention (max number of events to retain)

—

—

—

—

Max. simultaneous reports

—

✅

—

—

Max. simultaneous concurrent sessions

—

—

—

✅

List of running queries (detect and, if necessary, stop any running query)

—

✅

—

—