User Profiles for Confluence Cloud (Microsoft Attributes Sync) tracks user behavior data to help us improve the user experience by making better product decisions based on insights. The Confluence administrator can opt out of this option on User Profile Configuration > Other Configuration
Tracking includes:
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Ratio of pages with contact or list macros to all pages
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Configuration of the contact person macros
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Usage of the contact options provided in the contact person macros
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Frequency of occurrence of specific macro states (e.g., login required)
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Information that helps us to analyze application errors
Additionally, the app tracks Monthly Active Users, separate from administrator-enabled tracking configuration. This tracking is strictly for overall app usage statistics only.